Multilingual SEO for a B2B Industrial Website — TR · EN · DE
Independent expertise
Sherife Arabacioglu
01 · Architecture
TR · EN · DE
Reciprocal hreflang, self-referencing canonicals, one sitemap per language
02 · Index layer
681 pages indexed
Templated product and category pages, keyword set built per market rather than translated
03 · Result
+425% impressions
German product pages; 4,726 organic clicks across all three markets, measured in Search Console
The challenge
A B2B industrial equipment company needed full multilingual SEO across three markets simultaneously — Turkish for the home market, English for international reach, and German for DACH-region buyers. Each language version needed its own keyword strategy, product page optimisation, and technical SEO foundation, all without creating duplicate-content conflicts between subdomains.
The approach
| Step | What I did |
|---|---|
| Keyword research per market | Separate keyword sets for TR, EN, and DE based on local buyer intent, not direct translation — German industrial buyers search differently than Turkish ones. |
| Product page structure | Templated product pages with consistent metadata logic, structured specifications, and conversion-aware copy across all three languages. |
| Category optimisation | Category-level meta titles, descriptions, and intro content aligned to each market's primary keyword cluster. |
| Hreflang implementation | Reciprocal hreflang annotations across all three language versions, with self-referencing canonicals to avoid duplicate-content penalties. |
| Technical SEO foundation | Sitemaps per language, internal linking maps between language versions, schema markup at product and organisation level. |
| Content strategy | On-page metadata optimised for each market's search behaviour, with technical and trust signals (ISO and CE references) preserved per language. |
The result
4,726 total organic clicks and 681 indexed pages across all three markets, measured in Google Search Console. The German subdomain showed a 425% impression lift on key product pages within the same reporting window — driven by structured content, technical SEO, and keyword targeting tuned to the German B2B buying journey.
All three language versions index cleanly with no hreflang conflicts or duplicate-content flags. Product pages rank for both branded and unbranded queries in their respective markets.
Tools and skills used
SEO Audit · Technical SEO · On-Page SEO · Google Search Console · Content Strategy · Hreflang implementation · International SEO · Multilingual keyword research · Product schema · Category page optimisation